Women's Institute

Non-sexist toys

Illustrations for the Women’s Institute of Andorra Region for their Christmas Campaign of «Non-Sexist Toys». About gender equality.

Brief: Creation of the poster, flyer and two animations for the Christmas campaign about non-sexist toys that flees from the stereotypes of color and themes that are marked by gender in toy stores.

ConceptUse the game to represent the suppression and abolition of imposed stereotypes through the use of primary colors found in nature as a symbol of neutrality and naturalness.

 

AD | María Valero Psychologist and Woman’s Institute team.

Imagination has no limits, don’t set them yourself | Don’t give the gift of sexism, give the gift of equality.

Elements Animation I
Elements Animation II